Driving Hope – A Film By Sunbeam and The Canadian Cancer Society



KRAFT-HOCKEYVILLE - Video production - Brands

Hockey is at the heart of all small Canadian towns. Every year Kraft Hockeyville challenges all towns to submit why they should be nominated as Canada’s official hockey town.

Driving Hope - IABC Ovation Award Winner - Video Production

The Canadian Cancer Society started ‘Wheels of Hope’, a chauffeuring service to help cancer patients that can’t afford or are unable to make the commute back and forth to the hospital. This is the beautiful story about an unlikely friendship between a young boy named Jaxson who was born with a rare form of cancer and a retired driver named Florence. Sunbeam created this video to help The Canadian Cancer Society find more drivers like Florence for their ‘Wheels of Hope’ program.

Driving Hope - Sunbeam - Video Production

Sunbeam’s Support With Warmth campaign has raised 75 000 kilometres to donate to The Canadian Cancer Society.

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