It took nine years of video exploration and creative expression and relationship building to get to this place we stand now.Crucial Pictures wasn't built in a day and neither was Ro... we'll save you the tired old sayings. We know you get it.With an esthetic approach ingrained by years of documentary filmmaking, our journey into the branded content world came with a unique understanding of story and how to tell it. What wasn't evidently clear at first, was how story IS very much what makes a brand video successful much like any documentary.

Nine years and many awards later, Crucial Pictures would like to say it has successfully helped brands introduce (or re-introduce) themselves to their consumers through story and simply awesome videos.We bring brands closer to their consumers by telling their stories in a Crucial way.There are a lot of people that claim to be storytellers but the truth is only few tell them well.Video is now the most effective way to not only bring out a brand's personality, but to increase that brand's awareness.

Why Video?-------------It generates 1200% more shares than text and images combined and after watching one, 64% of users are more likely to buy a product online.
Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs.
Over 500 million (that’s half a BILLION) people are watching video on Facebook every day. Whoa.